Partnered with Heineken Innovation Studio to create visual identity for a new ready-to-drink alcoholic beverage that combined natural fruit flavors with a light, bubbly texture - making it a popular choice for social gatherings and outdoor events.

‘Springs Spiked Punch’ - Following extensive strategic discovery upfront & naming exploratory, Springs Spiked Punch came to life focusing on a playful and colorful visual language that resonated with their audience and flavors. As part of this, I led and collaborated on:

• Discovery & Research

• Strategic Communications

• Visual Identity - Naming, Brand Story & Toolkit

• Logo development

• Packaging Design

• Video & Photo Shoot

• Video Spot - Production

• Digital

• Website

• OOH

• External Communications