Beyond The Card Campaign: Shift perception American Express now offers ‘Beyond the Card’ products to continue driving forward Amex’s dedication to innovation while highlighting Business Blueprint’s suite of products that help small business owners grow their business.

As part of this targeted campaign, I partnered with various divisions at Amex, led client relations, full campaign lifecycle & internal teams during and oversaw:

• Strategy & Creative Brief Development

• ‘How I Made It’ Overarching Concept

• Four (4x) Long Form Videos + Cutdowns - Creative Development & pre/post Production

• Targeted Digital - Emails, Social Media & Banners