Beyond The Card Campaign: Shift brand perception, positioning American Express now offers a suite of financial products that help small business owners grow their business with ‘Beyond the Card’ overarching concept - to continue driving forward Amex’s dedication to innovation while highlighting Business Blueprint’s fintech hub of services that extend beyond credit cards.

As part of this targeted campaign, I partnered with cross-functional teams at Amex (sales, growth, marketing, brand, analytics), led client relations, full campaign lifecycle & internal teams during and oversaw:

• Strategy & Creative Brief Development

• ‘How I Made It’ Overarching Concept

• Four (4x) Long Form Videos + Cutdowns - Creative Development & pre/post Production

• Targeted Digital - Emails, Social Media & Banners