After a one-year hiatus due to the pandemic, the New York City Marathon made its grand return in late 2020. I led a dedicated multi-disciplinary teams from strategy, creative development and production, including a compelling TV spot with syncopated audio, designed to reignite the event’s inspiring and dynamic atmosphere.

Our efforts spanned a nationwide TV campaign (long form + cutdowns) and included print, OOH and digital, all aimed at motivating runners, increasing sign-ups, and enhancing overall marathon experience.