Riviera Imports, producer and importer of spirits, wines and beer brands, created a smooth and silky scotch & whiskey blend - with grain and mature malt whiskies from Islay, Highlands and Speyside. Riviera Imports needed strategic guidance at creating a Brand Identity for their ‘un-named’ blend to set it apart from competitors while conveying the products unique descriptors.

‘Kind of Blue Scotch Whiskey’ Inspired by Miles Davis - in partnership with The Miles Davis Estate, Kind of Blue Scotch Whiskey imparts iconic similarities with Miles Davis - smooth, silky, invigorating with subtle infusion of distinctiveness. As part of this music integrated partnership, I led:

• Brand Identity

• Strategic Music Partnership w/ Miles Davis Estate

• Naming & Logo Exploratory

• Bottle & Packaging Design

• Eryka Baduh Brand Integration (Maiysha So Long Music Video)

• Product Integration (Insert in Miles Davis CD)