American Express and Target partnered to launch a co-branded prepaid card across the USA. To ensure brand synergy and aesthetic balance between both iconic brands with recognizable visual identity - we developed ‘American Express For Target Prepaid Card’ infusing Target’s Bullseye logo and Amex’s Blue Box across the Card, Packaging while maintaining focus on educating consumers on the advantages of using a Prepaid Card.

I led this high-visibility account, liaising with Target and Amex' senior leads to ensure alignment every step of the way throughout the visual identity, development, production and execution phases:

• Naming Exploratory

• Card & Packaging Design

• Website - Strategy, Wireframes, Creative & Development

• In-store POS & OOH Placements

• Digital Banners

• Animated Video Spot - a fun spot to advertise Amex/Target new prepaid card in-store. Keeping with the quirkiness of Target.