Fanta was looking to revitalize its brand with an impactful music integrated initiative to captivate audiences and broaden consumer base beyond current demographic.

‘Search For The 4th Fantana’ 360 National Campaign - multi-channel & music infused campaign re-introducing the Fantanas as a contest to search for the 4th Fantana. Account lead collaborated and oversaw:

• Strategy:

  • Media & Digital Strategy

  • Strategic Media Partnerships

• Music Integration:

  • Record Label Partnership

  • New Fanta Jingle Production

  • Casting & Choreography of Fantanas

  • Celebrity Judge (Chilli from TLC)

• Multi-Channel:

  • TV/Cinema Spot

  • Experiential

  • OOH

  • Website

  • Social Media & Rich Media