To coincide with a refreshed new packaging VI, Plum was looking for an impactful way to elevate its positioning in the baby food space while driving awareness of new veggie-forward flavors.

‘Open Up’ Integrated Campaign: Positioning Plum Organics as the key baby food to elevate palate expansion - introducing new and unexpected flavors to help children grow into adventurous, healthy eaters. As part of this campaign, I spearheaded end-to end campaign execution across multi-channel initiatives, including:

• Brand Concept & Strategy

• ‘Big Babies’ Video Spot - pre/post production

• Photoshoot - imagery to leverage across IAT & digital assets

• Website Refresh

• Digital