AMEX GIFT CARD

American Express Gift Card Packaging - Redesign Amex’s iconic Gift Card packaging while infusing Amex’s Blue Box logo and visual identity - resulting in two new Gift Card Packaging designs which were expanded to digital, website and OOH. I was the account lead for American Express organically growing partnership across pre-paid card portfolio and managed:

  • Gift Card Packaging - design & production

  • Gift Card Website Relaunch

  • Gift Card Site Commerce UX & Development

  • Digital Banners

  • Amex Partnership

  • Liaising with third party production vendors

Gift Card designs were adapted and expanded across:

  • Gift Card UK - Packaging & Website

  • Gift Card Holiday - Packaging, Digital & OOH

To this day, variations of our designs are still used across retailers.

Previous

Donald J Pliner